ABOUT US

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CauseMatch is a peer-to-peer fundraising platform designed to help you increase your donor base and raise more money from each donor.

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"Alone we can do so little, together we can do so much."
Helen Keller
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about us

Our Story​

The CauseMatch platform was born in 2017 after CEO Joseph Bornstein ran his own crowdfunding campaign to help a friend’s family. He saw firsthand how the power of charity crowdfunding could bring amazing results and he wanted to create a technological solution that would make it easier to share every organization’s important mission, encourage greater giving, and to bring measurable results.

work meeting

Our Story

CauseMatch is a peer-to-peer fundraising platform designed to help you increase your donor base and raise more money from each donor. The platform was born in 2017 after CEO Joseph Bornstein ran his own crowdfunding campaign to help a friend’s family. He saw firsthand how the power of charity crowdfunding could bring amazing results and he wanted to create a technological solution that would make it easier to share every organization’s important mission, encourage greater giving, and to bring measurable results.

Leadership

Joseph

Joseph Bornstein

Founder & CEO

Joseph Bornstein

Joseph started his first non-profit in college, focused on student-driven sustainable development. After graduating, Joseph co-founded Semilla Nueva, a non-profit in Guatemala focused on food security. Joseph later opened a nonprofit consultancy. When he struggled to find effective online fundraising tools, Joseph was inspired to create his own company to help nonprofits around the world increase their online fundraising efforts. As a CEO, Joseph is focused not just on helping nonprofits do more good in the world, but also building a team rooted in positivity and giving. Joseph also is a Harry S. Truman Scholar, Thomas J. Watson Fellow.
Katie

Kate Binyamin (Willet)

Chief Growth Officer

Kate Binyamin (Willet)

Kate has been launching products and spearheading strategic growth her entire career. After spending years in B2B sales, she co-founded ViralGains, a native video technology company based in Boston. As the CRO, Kate grew ViralGains’ revenue from $0 to over $10M run rate in 3.5 years and raised two rounds of capital totaling $10M. Kate has directed everything from sales and market strategy to scaling sales teams and establishing offices around the country. Kate served on the ViralGains BOD and was a Strategic Growth Advisor to CauseMatch for three years before joining the team full-time as our Chief Growth Officer.
Chezkie

Chezkie Kasnett

VP Customer Success

Chezkie Kasnett

Chezkie has over 18 years experience in program management, customer success and digital transformation in the B2B, B2C, and B2G sectors. Before joining CauseMatch, Chezkie held key leadership and management positions at several SaaS companies and in the public sector. He successfully led the development and implementation of large-scale national digital transformation projects under the Israel Government Ministry of Culture and Heritage. Chezkie has extensive experience in customer success and he is a sought-after domain expert in digital and technology transformation in the GLAM sector. He has provided strategy and technical consulting for government agencies and private institutions in Israel and internationally.
Anton

Anton Khalemsky

Head of Product Development

Anton Khalemsky

Before joining the CauseMatch team, Anton worked at the Jerusalem Foundation and served as the Head of Quality Assurance at WhiteSmoke ($24B IPO). Anton’s keen eye for detail is felt in all aspects of the CauseMatch platform and his genuine commitment to embracing the latest technologies is what sets CauseMatch apart from its competitors and allows the company to expand its offerings year after year.

Kris Vellaparambil

Managing Director(India)

Kris Vellaparamil

Kris built the team in India from the ground up, growing the team from “a team of one” to the current team of nearly 30 people. Kris is a proud MassChallenge finalist who has spent the past seven years working with nonprofits to help them reach their fundraising goals. He has helped organizations raise hundreds of millions of dollars. As part of the founding CauseMatch team, Kris’s brilliance has touched nearly every aspect of the company and contributed to its success.

Sari Holtz

VP Marketing

Sari Holtz

Sari came to CauseMatch from the financial world, where she spent over 10 years doing bizdev and marketing for a company that works in the investment and loan verticals. At CauseMatch, Sari combines creative marketing with a data-driven approach that gets results for the company and its clients.

Aryeh Leib Taurog

Lead Engineer

Aryeh Leib Taurog

Since joining the software industry in 1998, Aryeh Leib has worked in both early-stage startups and at some of the world’s largest corporations. Among Aryeh Leib’s accomplishments are working on the iSkoot server which allowed hundreds of thousands of cellular customers to use Skype from their cellphones in 2005 and developing the central internal API for Glean, a SaaS startup providing spend intelligence for SMBs. Aryeh Leib’s formal training in physics, engineering, education, and Talmudic law give him a multi-disciplinary approach which introduces a human aspect to the development process and emphasizes solid implementation with low defect incidence.

Ettie Willis

Head of Finance

Ettie Willis

Ettie is a numbers wiz who helps keep CauseMatch running smoothly and professionally. Her strong analytical skills, ability to look at data from all angles, and strong project management skills have impressed both her colleagues and CauseMatch clients, many of whom never knew the value of proper data analysis. Ettie doesn’t just manage the company’s finances, she analyzes every CauseMatch campaign to make sure that they are running as effectively and successfully as possible.

Bini Maryles

Head of Coaching

Bini Maryles

Bini has a long and illustrious career in the fundraising world, where he’s helped hundreds of organizations surpass their fundraising goals. As the Head of Coaching at CauseMatch, Bini has taught his secrets to the company’s coaching staff, as well as to hundreds of executive directors, school principals, and development directors. Using Bini’s strategies, coached CauseMatch campaigns have seen an increase in donations by 47% as compared to non-coached campaigns.

Jeremy Stern

Director of Partnership

Jeremy Stern

Jeremy Stern is a career nonprofit professional with vast hands-on experience in fundraising and in building nonprofits from the ground up. As the Director of Partnerships at CauseMatch, Jeremy empowers nonprofit consultants and development professionals to become leaders in digital fundraising and optimize CauseMatch's premier fundraising technology to scale up their fundraising success. Jeremy has earned three advanced degrees, but he hasn't stayed in the ivory tower: what really sets him apart is his passion and commitment to roll up his sleeves and make sure his partners and their clients exceed their fundraising goals.

Alex Thomas

Director of Operations

Alex Thomas

Alex was one of CauseMatch’s early employees, and in the past 5+ years, he’s grown in his role and in the scope of his responsibilities. As a hands-on employee who has worked in the content department, campaign management, and customer success, Alex is intimately familiar with how every part of a campaign works, and how to make a campaign successful from start to finish. As the Director of Operations, Alex manages all of the tools that CauseMatch uses to make fundraising magic, and he makes sure that every team has every tool it needs to succeed.

Maheshwari Verma (Mona)

Head of Human Resources (India)

Maheshwari Verma (Mona)

Mona is a skilled team leader whose leadership and thoughtfulness has helped develop CauseMatch’s Indian operations from a skeletal team to a thriving entity. Mona’s keen understanding of how people work best, what makes them happy, and how to build a productive and enjoyable work environment, has ensured high retention rates among the Indian team and has kept the team working cohesively during the difficult corona period and beyond.

Michal Willis

Head of Client Relations

Michal Willis

Michal has been with CauseMatch since shortly after the company opened its doors. She began as a freelance copywriter, joined the Campaign Management team, and worked her way up to the Head of Campaign Management in just a few short years. Most recently, Michal has transitioned to the business development side of the business, focusing on increasing net revenue retention and building a CauseMatch program that provides clients with value and fundraising consistency in between campaigns. Michal is relentless about helping nonprofits fundraise smarter. She is empathetic, wise beyond her years, and a great listener, all of which make her an excellent advisor to our clients.

Hadar Iokheles (Morag)

Head of Customer Success Management

Hadar Iokheles (Morag)

Hadar has turned relationship-building into a profession. Hadar was a CauseMatch Campaign Manager for two years before she began as Head of Customer Success Management. Under her leadership, the Campaign Management team has doubled in numbers and in efficiency. Hadar has a unique ability to problem-solve, building systems and protocols to ensure smooth processes for CauseMatch clients and its employees. Always transparent, always communicative, and always prepared for an office dance party, Hadar is a huge asset to the company and to the organizations we serve. Though she often works behind the scenes, her presence is felt on each and every campaign.

Tom Eisenman

Director of Business Development

Tom Eisenman

Tom’s sport of choice is sales. He has a keen eye for identifying strategic partnership opportunities and excels at building-relationships. Both he and his wife, Nechama, are volunteer EMTs, which just underscores Tom’s innate habit of always thinking of others and searching for ways to help. After one five-minute conversation, you’ll feel like you’ve known Tom forever. What makes Tom such a remarkable salesperson is his focus on mutual benefit. He is as genuine as genuine comes.

Raimy Rubin

Content Director

Raimy Rubin

Raimy has been with CauseMatch since its inception in 2017. He loves his job like a kid loves candy and fresh snow. Raimy has made a study out of donor psychology and understanding what inspires donors to give their hard-earned money to worthy causes. He has written fundraising messaging for more than 500 organizations all over the world and loves teaching fundraisers how to infuse their communication with language and emotion that converts readers into donors.
Joseph

Joseph Bornstein

Founder & CEO

Joseph started his first non-profit in college, focused on student-driven sustainable development. After graduating, Joseph co-founded Semilla Nueva, a non-profit in Guatemala focused on food security. Joseph later opened a nonprofit consultancy. When he struggled to find effective online fundraising tools, Joseph was inspired to create his own company to help nonprofits around the world increase their online fundraising efforts. As a CEO, Joseph is focused not just on helping nonprofits do more good in the world, but also building a team rooted in positivity and giving. Joseph also is a Harry S. Truman Scholar, Thomas J. Watson Fellow.

Katie

Kate Binyamin (Willet)

Chief Growth Officer

Kate has been launching products and spearheading strategic growth her entire career. After spending years in B2B sales, she co-founded ViralGains, a native video technology company based in Boston. As the CRO, Kate grew ViralGains’ revenue from $0 to over $10M run rate in 3.5 years and raised two rounds of capital totaling $10M. Kate has directed everything from sales and market strategy to scaling sales teams and establishing offices around the country. Kate served on the ViralGains BOD and was a Strategic Growth Advisor to CauseMatch for three years before joining the team full-time as our Chief Growth Officer.

Chezkie

Chezkie Kasnett

VP Customer Success

Chezkie has over 18 years experience in program management, customer success and digital transformation in the B2B, B2C, and B2G sectors. Before joining CauseMatch, Chezkie held key leadership and management positions at several SaaS companies and in the public sector. He successfully led the development and implementation of large-scale national digital transformation projects under the Israel Government Ministry of Culture and Heritage. Chezkie has extensive experience in customer success and he is a sought-after domain expert in digital and technology transformation in the GLAM sector. He has provided strategy and technical consulting for government agencies and private institutions in Israel and internationally.

Anton

Anton Khalemsky

Head of Product Development

Before joining the CauseMatch team, Anton worked at the Jerusalem Foundation and served as the Head of Quality Assurance at WhiteSmoke ($24B IPO). Anton’s keen eye for detail is felt in all aspects of the CauseMatch platform and his genuine commitment to embracing the latest technologies is what sets CauseMatch apart from its competitors and allows the company to expand its offerings year after year.

Kris

Kris Vellaparambil

Managing Director(India)

Kris built the team in India from the ground up, growing the team from “a team of one” to the current team of nearly 30 people. Kris is a proud MassChallenge finalist who has spent the past seven years working with nonprofits to help them reach their fundraising goals. He has helped organizations raise hundreds of millions of dollars. As part of the founding CauseMatch team, Kris’s brilliance has touched nearly every aspect of the company and contributed to its success.

Sari

Sari Holtz

VP Marketing

Sari came to CauseMatch from the financial world, where she spent over 10 years doing bizdev and marketing for a company that works in the investment and loan verticals. At CauseMatch, Sari combines creative marketing with a data-driven approach that gets results for the company and its clients.

Ayreh

Aryeh Leib Taurog

Lead Engineer

Since joining the software industry in 1998, Aryeh Leib has worked in both early-stage startups and at some of the world’s largest corporations. Among Aryeh Leib’s accomplishments are working on the iSkoot server which allowed hundreds of thousands of cellular customers to use Skype from their cellphones in 2005 and developing the central internal API for Glean, a SaaS startup providing spend intelligence for SMBs. Aryeh Leib’s formal training in physics, engineering, education, and Talmudic law give him a multi-disciplinary approach which introduces a human aspect to the development process and emphasizes solid implementation with low defect incidence.

Ettie

Ettie Willis

Head of Finance

Ettie is a numbers wiz who helps keep CauseMatch running smoothly and professionally. Her strong analytical skills, ability to look at data from all angles, and strong project management skills have impressed both her colleagues and CauseMatch clients, many of whom never knew the value of proper data analysis. Ettie doesn’t just manage the company’s finances, she analyzes every CauseMatch campaign to make sure that they are running as effectively and successfully as possible.

Bini

Bini Maryles

Head of Coaching

Bini has a long and illustrious career in the fundraising world, where he’s helped hundreds of organizations surpass their fundraising goals. As the Head of Coaching at CauseMatch, Bini has taught his secrets to the company’s coaching staff, as well as to hundreds of executive directors, school principals, and development directors. Using Bini’s strategies, coached CauseMatch campaigns have seen an increase in donations by 47% as compared to non-coached campaigns.

Jeremy

Jeremy Stern

Director of Partnership

Jeremy Stern is a career nonprofit professional with vast hands-on experience in fundraising and in building nonprofits from the ground up. As the Director of Partnerships at CauseMatch, Jeremy empowers nonprofit consultants and development professionals to become leaders in digital fundraising and optimize CauseMatch’s premier fundraising technology to scale up their fundraising success. Jeremy has earned three advanced degrees, but he hasn’t stayed in the ivory tower: what really sets him apart is his passion and commitment to roll up his sleeves and make sure his partners and their clients exceed their fundraising goals.

Alex Thomas

Director of Operations

Alex was one of CauseMatch’s early employees, and in the past 5+ years, he’s grown in his role and in the scope of his responsibilities. As a hands-on employee who has worked in the content department, campaign management, and customer success, Alex is intimately familiar with how every part of a campaign works, and how to make a campaign successful from start to finish. As the Director of Operations, Alex manages all of the tools that CauseMatch uses to make fundraising magic, and he makes sure that every team has every tool it needs to succeed.

Maheshwari Verma (Mona)

Head of Human Resources (India)

Mona is a skilled team leader whose leadership and thoughtfulness has helped develop CauseMatch’s Indian operations from a skeletal team to a thriving entity. Mona’s keen understanding of how people work best, what makes them happy, and how to build a productive and enjoyable work environment, has ensured high retention rates among the Indian team and has kept the team working cohesively during the difficult corona period and beyond.

Hadar Iokheles (Morag)

Head of Customer Success Management
Hadar has turned relationship-building into a profession. Hadar was a CauseMatch Campaign Manager for two years before she began as Head of Customer Success Management. Under her leadership, the Campaign Management team has doubled in numbers and in efficiency. Hadar has a unique ability to problem-solve, building systems and protocols to ensure smooth processes for CauseMatch clients and its employees. Always transparent, always communicative, and always prepared for an office dance party, Hadar is a huge asset to the company and to the organizations we serve. Though she often works behind the scenes, her presence is felt on each and every campaign.

Tom Eisenman

Director of Business Development
Tom’s sport of choice is sales. He has a keen eye for identifying strategic partnership opportunities and excels at building-relationships. Both he and his wife, Nechama, are volunteer EMTs, which just underscores Tom’s innate habit of always thinking of others and searching for ways to help. After one five-minute conversation, you’ll feel like you’ve known Tom forever. What makes Tom such a remarkable salesperson is his focus on mutual benefit. He is as genuine as genuine comes.

Michal Willis

Head of Client Relations
Michal has been with CauseMatch since shortly after the company opened its doors. She began as a freelance copywriter, joined the Campaign Management team, and worked her way up to the Head of Campaign Management in just a few short years. Most recently, Michal has transitioned to the business development side of the business, focusing on increasing net revenue retention and building a CauseMatch program that provides clients with value and fundraising consistency in between campaigns. Michal is relentless about helping nonprofits fundraise smarter. She is empathetic, wise beyond her years, and a great listener, all of which make her an excellent advisor to our clients.

Raimy Rubin

Content Director
Raimy has been with CauseMatch since its inception in 2017. He loves his job like a kid loves candy and fresh snow. Raimy has made a study out of donor psychology and understanding what inspires donors to give their hard-earned money to worthy causes. He has written fundraising messaging for more than 500 organizations all over the world and loves teaching fundraisers how to infuse their communication with language and emotion that converts readers into donors.

Core Values

At CauseMatch we insist on leadership at every level. Below are the core values that guide how we think, operate and live. CauseMatch staffs and runs our entire company in accordance with these values.

icon of shaking hands
Integrity

Human relationships begin and end with one word: integrity. Leaders recognize that their word must be their bond and that trust and honesty are the bedrock of all relationships. Leaders seek practical solutions, rather than theories and hopes that have little basis in concrete experience. They focus on goals and results, expect and demand tangible, real, and powerful success. This principle is especially important both in building our team and in serving every CauseMatch client with honesty and an eye towards results.

icon of chat bubbles
Transparency and Communication

Leaders know that trust is built through transparency and communication. In turn, as a global team, it is critical that we have cross-departmental clarity on how/why processes work and make sure to communicate effectively about them. As a company, we need to provide transparency to our clients and donors.

icon of person on headphones

Tenacious Devotion to the Customer

First and foremost, our company is about providing an incredible and high-impact product service to customers. With all the hustle of a busy company, it is easy to lose sight of this fundamental principle of our company. From leadership, operations to the product — everything should start with the customer and build from there. We must work vigorously to earn and keep customer trust and provide world-class product, coaching, management and support. Leaders demonstrate tenacious devotion to the customer.
icon of accountability

Ownership and Accountability

Leaders take ownership and responsibility for their work, holding themselves accountable for success. They take ownership beyond the scope of their work and act on behalf of the company — thinking beyond their own team and function.  Leaders take ownership of their actions, recognize when they are wrong, and embrace their mistakes as opportunities to learn and grow.

icons of people
Me is We

Leaders put others first. They make sure that the collective wellbeing is taken care of before their own needs. They don’t need the credit for successes. Leaders don’t have ego. They elevate and share the success with the team.

When something goes wrong—they see it as their own responsibility.  When there is a success to celebrate they give the credit to others.

icons_highest standard
Devotion to the Highest Standards

Leaders are devoted to producing work that’s on the highest standards. Many people may think these standards are unreasonably high. Leaders continually raise the bar and drive their teams to deliver world-class products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.

icons_end game
Act Now. Invent Ahead.

Leaders are problem solvers. They act smart and they act fast. They deliver results and don’t let things linger. They get the job done and keep things moving. Leaders learn from their experience, from challenges, from wins and losses, and build enduring solutions for the future. 

icon of person
Positive Mindset

Leaders know that challenges are actually opportunities waiting to happen. They relish the chance to learn and grow, to innovate and build solutions. Leaders know that true impact requires sacrifice and challenge and they constantly seek to invent the future and build creative solutions.

icons of gears
Learn and Build

Leaders are learners. And they are growing. For leaders, life is about always evolving, seeking new ways to deepen and expand themselves — through reading, thinking, discussion, and any other medium. They make time for personal and professional growth. And when the time is right they synthesize those learnings and formulate a strategy and build something truly great.

Integrity

Human relationships begin and end with one word: integrity. Leaders recognize that their word must be their bond and that trust and honesty are the bedrock of all relationships. Leaders seek practical solutions, rather than theories and hopes that have little basis in concrete experience. They focus on goals and results, expect and demand tangible, real, and powerful success. This principle is especially important both in building our team and in serving every CauseMatch client with honesty and an eye towards results.

Transparency and Communication
Leaders know that trust is built through transparency and communication. In turn, as a global team, it is critical that we have cross-departmental clarity on how/why processes work and make sure to communicate effectively about them. As a company, we need to provide transparency to our clients and donors.
Tenacious Devotion to the Customer
First and foremost, our company is about providing an incredible and high-impact product service to customers. With all the hustle of a busy company, it is easy to lose sight of this fundamental principle of our company. From leadership, operations to the product — everything should start with the customer and build from there. We must work vigorously to earn and keep customer trust and provide world-class product, coaching, management and support. Leaders demonstrate tenacious devotion to the customer.
Ownership and Accountability
Leaders take ownership and responsibility for their work, holding themselves accountable for success. They take ownership beyond the scope of their work and act on behalf of the company — thinking beyond their own team and function. Leaders take ownership of their actions, recognize when they are wrong, and embrace their mistakes as opportunities to learn and grow.
Me is We

Leaders put others first. They make sure that the collective wellbeing is taken care of before their own needs. They don’t need the credit for successes. Leaders don’t have ego. They elevate and share the success with the team.

When something goes wrong—they see it as their own responsibility. When there is a success to celebrate they give the credit to others.

Devotion to the Highest Standards
Leaders are devoted to producing work that’s on the highest standards. Many people may think these standards are unreasonably high. Leaders continually raise the bar and drive their teams to deliver world-class products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.
Act Now. Invent Ahead.
Leaders are problem solvers. They act smart and they act fast. They deliver results and don’t let things linger. They get the job done and keep things moving. Leaders learn from their experience, from challenges, from wins and losses, and build enduring solutions for the future.
Positive Mindset
Leaders know that challenges are actually opportunities waiting to happen. They relish the chance to learn and grow, to innovate and build solutions. Leaders know that true impact requires sacrifice and challenge and they constantly seek to invent the future and build creative solutions.
Learn and Build
Leaders are learners. And they are growing. For leaders, life is about always evolving, seeking new ways to deepen and expand themselves — through reading, thinking, discussion, and any other medium. They make time for personal and professional growth. And when the time is right they synthesize those learnings and formulate a strategy and build something truly great.

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